CELEBRATE, MEDITATE, ELEVATE
To start off 2024, Sanzo started off the year with their Celebrate, Meditate, Elevate campaign, meant to welcome in the new year with self reflection and celebration. For this visual approach, I put together different concepts for our designer to bring together, from composition to color palettes.
I provided and initial brief for our designer and worked back and forth with her during the revision process. I also worked with our senior marketing director to review and approve the overall campaign look and feel and the individual assets for it.
My role: creative direction.