LUNAR NEW YEAR ‘24

As an Asian American company, Lunar New Year is a big moment for Sanzo. The visual approach here took pieces from our brand book, while shifting to a color palette that reflected the holiday. We activated these concepts in stores and social media.

I provided and initial brief for our designer and worked back and forth with her during the revision process. For social media assets, I created copy and worked with our social media team on strategy and intention behind each post. Lastly, I worked with our senior marketing director to review and approve the overall campaign look and feel and the individual assets for it.

My role: creative direction, copywriting.