SUPERBOWL ‘24

The Superbowl is big, and every brand wants a piece. For this concept, we kept it simple and direct, pushing 6-packs for big watching crowds and combining the brand’s classic pink palette with the Superbowl hype.

I provided and initial brief for our designer and worked back and forth with her during the revision process. I also worked with our senior marketing director to review and approve the overall campaign look and feel and the individual assets for it.

My role: creative direction, copywriting.